Mass Com 411: ADVERTISING MANAGEMENT
Com 411 – Advertising Management
The course tackles the business side of the advertising industry – the organizational setup of advertising agencies and the functions of the different components. The advertising route is traced from the advertiser, to the media, to the consumers.COURSE OBJECTIVES
At the end of the course, the students are expected to:
be familiar with the setup and functions of different types of advertising organizations.
develop an appreciation for the values of creativity and teamwork which are necessary for a successful stint in the field of advertising.
be able to conceptualize and prepare an advertising campaign.
Monday to Friday 12:00 Noon – 1:00 PM
Term Examination --------------------------------- 40%
Wells, William. Advertising Principles and Practice. New Jersey: Prentice-Hall, 1989.
Online Reference Materials