Mass Com Elective: DEVELOPMENT COMMUNICATION

Syllabus

Wesleyan University-Philippines                                                         Mass Com Elec – Development Communication
College of Arts and Sciences                                                                                                   Course Credit: 3 units
 

COURSE DESCRIPTION

 An introductory course on Development Communication.
COURSE OBJECTIVES
 At the end of the course, the students are expected to:
 Cognitive
 learn the communication techniques used in development communication.
Affective
appreciate the role of communication in nation building.
Psychomotor
apply the knowledge gained from the course in the preparation of communication plans that address community development problems.


METHODOLOGY

 Lectures
 Research projects


COURSE OUTLINE

  Topic                                                                                                    Timeline
COURSE OVERVIEW  1 week
DEFINITION OF DEVELOPMENT COMMUNICATION AND ITS HISTORICAL ROOTS   1 week
DEVELOPMENT COMMUNICATION AND MASS COMMUNICATION COMPARED/CONTRASTED   1 week
THE USE OF COMMUNICATION MEDIA IN DEVELOPMENT COMMUNICATION   1 week
STRATEGIC THINKING AND PLANNING   1 week
THE FOUR STEP PROCESS OF DEVELOPMENT COMMUNICATION   1 week
          Information gathering/research  3 weeks
          Program Planning  3 weeks
          Implementation   1 week
          Evaluation  1 week
PREPARATION AND PRESENTATION OF ORIGINAL  DEVCOM COMMUNICATION PLAN   4 weeks
________
18 weeks

CONSULTATION HOURS

 Monday to Friday      12:00 Noon – 1:00 PM


REQUIREMENTS

Quizzes/Homework
Term Exam/Projects


GRADING SYSTEM

Term Examination --------------------------------- 40%

Academic Exercises:

Quizzes/Homework --------------------- 40%
Class Participation----------------------- 10%
Attendance-----------------------------------10%


REFERENCES

Quebral, N. C. (1976). Development Communication: Status and Trends/The Time is Now. College, Laguna. SEARCA

Wright, C. R. (1966). Mass Communication, A Sociological Perspective. New York. Random House.

 

Online Reference Materials

Development Communication

Communicating for Development

Why Development Communication?

Family Tree of Theories, Methodologies and Strategies in Development Communication (PDF)

A Presentation of Development Communication Theory and the Various Uses of Radio in Community Development:
A Historical Perspective (PDF)

Participatory Development Communication: Reinforcing the Participatory NRM Research and Action Process

Comics for Development Communication

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