Mass Com 311: INTRODUCTION TO MASS COMMUNICATION

Syllabus

Wesleyan University-Philippines                                               Mass Com 311 – Introduction to Mass Communication
College of Arts and Sciences                                                                                                   Course Credit: 3 units
 

COURSE DESCRIPTION

An introductory course on the various forms of mass media – print, film, radio and television; and other fields of mass communication – marketing, advertising, public relations and communication research. These are presented in terms of historical backgrounds, features, functions, and organization setup.  The current state of the mass media in the Philippines in particular, and in the world in general, are discussed.


COURSE OBJECTIVES

 At the end of the course, the students are expected to:
 Cognitive
 be familiar with the various forms of mass media.
Affective
realize the value of human communication and inter-action and the need for discipline and teamwork.
Psychomotor
apply the knowledge gained from the course in preparation of simple communication projects such as news and script writing, program conceptualization and  critical writing.


METHODOLOGY

 Lectures
 Listening and viewing sessions
 Practical exercises
 Interaction with media practitioners
 Field trips to local media establishments


COURSE OUTLINE

  Topic                                                                                                 Timeline
COURSE ORIENTATION  1 week
THE COMMUNICATION PROCESS
            Definition
            Source
            Message
            Receiver
            Effect		  1 week
THE MASS COMMUNICATION PROCESS
            Definition
            Nature of Communicator
            Nature of the Audience
            Nature of the Communication Experience		  1 week
SURVEY OF THE MASS MEDIA  
           Print  3 weeks
           Film  3 weeks
           Radio  3 weeks
           Television  3 weeks
           Internet  1 week
OTHER FIELDS OF MASS COMMUNICATION
            Public Relations
            Advertising
            Marketing
            Communication Research 		  2 weeks
________
18 weeks

CONSULTATION HOURS

 Monday to Friday      12:00 Noon – 1:00 PM


REQUIREMENTS

Individual Projects
Individual Reports
Preparation of media critiques and reviews


GRADING SYSTEM

Term Examination --------------------------------- 40%

Academic Exercises:

Quizzes/Homework --------------------- 40%
Class Participation----------------------- 10%
Attendance-----------------------------------10%


REFERENCES

Agee, W.K.; Ault P.H.; &Emery E.. (1986). Introduction to Mass Communications. New York. Harper & Row.

De Fleur, M. (1966). Theories of Mass Communication. New York. David McKay Company.

Feliciano & Icban (undated). Philippine Mass Media in Perspective. Manila. National Bookstore. 

McLuhan, M. (1964). Understanding Media: The Extension of Man. New  York. Signet Books. 

Montagu, I. ((1964). Film World. Suffolk, England. Richard Clay Ltd.

Whetmore, E.J. (1987). MEDIAMERICA: Form, Content, and Consequence of Mass Communication. Belmont, California. Wadsworth, Inc.
 
 

Online Reference Materials

Mass Media

The History of Printing

The Gutenberg Bible at the Ransom Center

Newspaper Pubishing: Origins and Early Evidences

The First Printing Press

The Twilight of Newspapers

History of Journalism in the Philippines

A History of the Liwayway Magazine

Film History

100 Greatest Films

History of Philippine Cinema

History of Radio

Radio History on the Web

United States Early Radio History

Philippine Broadcast History

History of Television

Television History: The First 75 Years

The Birth of Philippine Television
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