Mass Com 313: COMMUNICATION THEORIES
Com 313 – Communication Theories
A study of the principles, theories, concepts and techniques of human communication.COURSE OBJECTIVES
At the end of the course, the students are expected to:
have a deeper understanding of various communication techniques as applied in interpersonal and mass communication situations.
appreciate the complexity of human communication
apply the knowledge gained from the course in conceptualizing and implementing communication projects in related fields such as advertising and public relations.
Monday to Friday 12:00 Noon – 1:00 PM
Term Examination --------------------------------- 40%
De Fleur, M. (1966). Theories of Mass Communication. New York. David McKay Company.
Online Reference Materials
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